{"id":883,"date":"2023-12-06T16:36:39","date_gmt":"2023-12-06T19:36:39","guid":{"rendered":"https:\/\/blog.cantalupe.com.ar\/?p=883"},"modified":"2024-07-25T11:49:47","modified_gmt":"2024-07-25T14:49:47","slug":"que-son-los-manuales-de-marca","status":"publish","type":"post","link":"https:\/\/blog.cantalupe.com.ar\/en\/que-son-los-manuales-de-marca\/","title":{"rendered":"What are brand manuals?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"883\" class=\"elementor elementor-883\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b06436 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b06436\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73805bf\" data-id=\"73805bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a98c95c elementor-widget elementor-widget-text-editor\" data-id=\"a98c95c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"selectable-text copyable-text iq0m558w g0rxnol2\" dir=\"ltr\"><span class=\"selectable-text copyable-text\">n the world of branding, consistency and identity are essential to stand out in the minds of consumers. Brand manuals are cornerstones, and among them, the logo manual plays a crucial role.\u00a0<\/span><\/p><h4 class=\"selectable-text copyable-text iq0m558w g0rxnol2\" dir=\"ltr\"><span class=\"selectable-text copyable-text\">What are brand manuals?<\/span><\/h4><p class=\"selectable-text copyable-text iq0m558w g0rxnol2\" dir=\"ltr\"><span class=\"selectable-text copyable-text\">Brand manuals are detailed documents that establish guidelines and regulations to ensure consistency in the visual and verbal representation of a brand. These manuals serve as a comprehensive guide for all visual and communicative aspects that define the brand's identity.<\/span><\/p><h4 class=\"selectable-text copyable-text iq0m558w g0rxnol2\" dir=\"ltr\"><span class=\"selectable-text copyable-text\">Manual de marca y manual de estilo<\/span><\/h4><p class=\"selectable-text copyable-text iq0m558w g0rxnol2\" dir=\"ltr\"><span class=\"selectable-text copyable-text\">Aunque a menudo se usan indistintamente, hay diferencias clave entre los manuales de marca y los manuales de estilo<\/span><\/p><h6 class=\"selectable-text copyable-text iq0m558w g0rxnol2\" dir=\"ltr\"><span class=\"selectable-text copyable-text\">Manuales de Marca<\/span><\/h6><p class=\"selectable-text copyable-text iq0m558w g0rxnol2\" dir=\"ltr\"><span class=\"selectable-text copyable-text\">Focus on the overall identity of the brand, including visual aspects, tone of voice, values, and the brand's personality.<\/span><\/p><h6 class=\"selectable-text copyable-text iq0m558w g0rxnol2\" dir=\"ltr\"><span class=\"selectable-text copyable-text\">Manuales de Estilo<\/span><\/h6><p class=\"selectable-text copyable-text iq0m558w g0rxnol2\" dir=\"ltr\"><span class=\"selectable-text copyable-text\">Are more specific, primarily addressing consistency in written communication, such as grammar usage, typography, and writing guidelines.<\/span><\/p><p class=\"selectable-text copyable-text iq0m558w g0rxnol2\" dir=\"ltr\"><span class=\"selectable-text copyable-text\">While style guides focus on more linguistic aspects, brand manuals encompass all elements contributing to the image and perception of the brand.<\/span><\/p><h4 class=\"selectable-text copyable-text iq0m558w g0rxnol2\" dir=\"ltr\"><span class=\"selectable-text copyable-text\">Importancia del manual de logo<\/span><\/h4><p class=\"selectable-text copyable-text iq0m558w g0rxnol2\" dir=\"ltr\"><span class=\"selectable-text copyable-text\">El logo es la cara visual de una marca y su importancia no puede subestimarse. Aqu\u00ed se destacan algunas razones para tener un manual espec\u00edfico para el logo<\/span><\/p><h6 class=\"selectable-text copyable-text iq0m558w g0rxnol2\" dir=\"ltr\"><span class=\"selectable-text copyable-text\">Visual consistency<\/span><\/h6><p class=\"selectable-text copyable-text iq0m558w g0rxnol2\" dir=\"ltr\"><span class=\"selectable-text copyable-text\">A logo manual establishes precise guidelines for the correct usage of the logo in different contexts, ensuring consistent representation across various channels and platforms.<\/span><\/p><h6 class=\"selectable-text copyable-text iq0m558w g0rxnol2\" dir=\"ltr\"><span class=\"selectable-text copyable-text\">Brand protection<\/span><\/h6><p class=\"selectable-text copyable-text iq0m558w g0rxnol2\" dir=\"ltr\"><span class=\"selectable-text copyable-text\">By providing clear rules on how the logo should and should not be used, the manual acts as a tool to protect the integrity of the brand and avoid misunderstandings.<\/span><\/p><h6 class=\"selectable-text copyable-text iq0m558w g0rxnol2\" dir=\"ltr\"><span class=\"selectable-text copyable-text\">Adaptability<\/span><\/h6><p class=\"selectable-text copyable-text iq0m558w g0rxnol2\" dir=\"ltr\"><span class=\"selectable-text copyable-text\">It offers guidelines on adapting the logo to different sizes, colors, and backgrounds, ensuring visibility and legibility in all situations.<\/span><\/p><h6 class=\"selectable-text copyable-text iq0m558w g0rxnol2\" dir=\"ltr\"><span class=\"selectable-text copyable-text\">Conveying values<\/span><\/h6><p class=\"selectable-text copyable-text iq0m558w g0rxnol2\" dir=\"ltr\"><span class=\"selectable-text copyable-text\">The logo manual can include the narrative and values associated with the logo design, providing context to employees and collaborators about the history and meaning behind the symbol.<\/span><\/p><h6 class=\"selectable-text copyable-text iq0m558w g0rxnol2\" dir=\"ltr\"><span class=\"selectable-text copyable-text\">Facilitates design<\/span><\/h6><p class=\"selectable-text copyable-text iq0m558w g0rxnol2\" dir=\"ltr\"><span class=\"selectable-text copyable-text\">For creative teams, a logo manual streamlines the design process by providing clear information on colors, proportions, and permitted variations.<\/span><\/p><h6 class=\"selectable-text copyable-text iq0m558w g0rxnol2\" dir=\"ltr\"><span class=\"selectable-text copyable-text\">Conclusion<\/span><\/h6><p class=\"selectable-text copyable-text iq0m558w g0rxnol2\" dir=\"ltr\"><span class=\"selectable-text copyable-text\">In branding, consistency is the key to creating a lasting impression. Brand and logo manuals act as guiding beacons for a brand. By investing in the creation and enforcement of these manuals, a brand not only ensures a strong visual identity but also builds its image in the minds of consumers.\u00a0<\/span><\/p><p dir=\"ltr\"><span class=\"selectable-text copyable-text\">At Cantalupe, we design logos accompanied by a style guide and, if the client is interested, a brand manual. <a href=\"https:\/\/cantalupe.com.ar\/contacto\">Contact us and learn more!<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>En el mundo del branding, la coherencia y la identidad son esenciales para destacar en la mente de los consumidores. Los manuales de marca son piedras angulares, y entre ellos, el manual del logo juega un papel crucial.\u00a0 \u00bfQu\u00e9 son los manuales de marca? Los manuales de marca son documentos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":887,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[12,13,16],"tags":[57,56,54,53,55],"class_list":["post-883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-diseno-grafico","category-tecnololgia-general","tag-branding","tag-diseno","tag-manual-de-estilos","tag-manual-de-marca","tag-munual-de-logo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00bfQu\u00e9 son los manuales de marca? - Cantalupe Blog<\/title>\n<meta name=\"description\" content=\"En el mundo del branding, los manuales de marca son piedras angulares, y entre ellos, el manual del logo juega un papel crucial.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.cantalupe.com.ar\/en\/que-son-los-manuales-de-marca\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 son los manuales de marca?\" \/>\n<meta property=\"og:description\" content=\"En el mundo del branding, los manuales de marca son piedras angulares, y entre ellos, el manual del logo juega un papel crucial.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.cantalupe.com.ar\/en\/que-son-los-manuales-de-marca\/\" \/>\n<meta property=\"og:site_name\" content=\"Cantalupe Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-06T19:36:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-25T14:49:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.cantalupe.com.ar\/wp-content\/uploads\/2023\/12\/manual-de-marca-cantalupe.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"847\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cantalupe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cantalupe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.cantalupe.com.ar\\\/que-son-los-manuales-de-marca\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.cantalupe.com.ar\\\/que-son-los-manuales-de-marca\\\/\"},\"author\":{\"name\":\"cantalupe\",\"@id\":\"https:\\\/\\\/blog.cantalupe.com.ar\\\/#\\\/schema\\\/person\\\/6f3ec15d039f6bfd8dd1e7e6f689bb0e\"},\"headline\":\"\u00bfQu\u00e9 son los manuales de marca?\",\"datePublished\":\"2023-12-06T19:36:39+00:00\",\"dateModified\":\"2024-07-25T14:49:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.cantalupe.com.ar\\\/que-son-los-manuales-de-marca\\\/\"},\"wordCount\":505,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.cantalupe.com.ar\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.cantalupe.com.ar\\\/que-son-los-manuales-de-marca\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.cantalupe.com.ar\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/manual-de-marca-cantalupe.jpg\",\"keywords\":[\"branding\",\"dise\u00f1o\",\"manual de estilos\",\"manual de marca\",\"munual de logo\"],\"articleSection\":[\"Branding\",\"Dise\u00f1o Gr\u00e1fico\",\"General\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.cantalupe.com.ar\\\/que-son-los-manuales-de-marca\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.cantalupe.com.ar\\\/que-son-los-manuales-de-marca\\\/\",\"url\":\"https:\\\/\\\/blog.cantalupe.com.ar\\\/que-son-los-manuales-de-marca\\\/\",\"name\":\"\u00bfQu\u00e9 son los manuales de marca? - Cantalupe Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.cantalupe.com.ar\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.cantalupe.com.ar\\\/que-son-los-manuales-de-marca\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.cantalupe.com.ar\\\/que-son-los-manuales-de-marca\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.cantalupe.com.ar\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/manual-de-marca-cantalupe.jpg\",\"datePublished\":\"2023-12-06T19:36:39+00:00\",\"dateModified\":\"2024-07-25T14:49:47+00:00\",\"description\":\"En el mundo del branding, los manuales de marca son piedras angulares, y entre ellos, el manual del logo juega un papel crucial.\u00a0\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.cantalupe.com.ar\\\/que-son-los-manuales-de-marca\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.cantalupe.com.ar\\\/que-son-los-manuales-de-marca\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blog.cantalupe.com.ar\\\/que-son-los-manuales-de-marca\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blog.cantalupe.com.ar\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/manual-de-marca-cantalupe.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.cantalupe.com.ar\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/manual-de-marca-cantalupe.jpg\",\"width\":847,\"height\":480,\"caption\":\"manual-de-marca-cantalupe\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.cantalupe.com.ar\\\/que-son-los-manuales-de-marca\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/blog.cantalupe.com.ar\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfQu\u00e9 son los manuales de marca?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.cantalupe.com.ar\\\/#website\",\"url\":\"https:\\\/\\\/blog.cantalupe.com.ar\\\/\",\"name\":\"Cantalupe Blog\",\"description\":\"Tecnolog\u00eda que Potencia Empresas\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.cantalupe.com.ar\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.cantalupe.com.ar\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.cantalupe.com.ar\\\/#organization\",\"name\":\"Cantalupe Blog\",\"url\":\"https:\\\/\\\/blog.cantalupe.com.ar\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blog.cantalupe.com.ar\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blog.cantalupe.com.ar\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/logoCantalupe.jpeg\",\"contentUrl\":\"https:\\\/\\\/blog.cantalupe.com.ar\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/logoCantalupe.jpeg\",\"width\":1364,\"height\":266,\"caption\":\"Cantalupe Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.cantalupe.com.ar\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/agenciacantalupe\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.cantalupe.com.ar\\\/#\\\/schema\\\/person\\\/6f3ec15d039f6bfd8dd1e7e6f689bb0e\",\"name\":\"cantalupe\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/279de26d027816c4c304b434760fc132ada62f929d27f7228ad76d42003274ca?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/279de26d027816c4c304b434760fc132ada62f929d27f7228ad76d42003274ca?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/279de26d027816c4c304b434760fc132ada62f929d27f7228ad76d42003274ca?s=96&d=mm&r=g\",\"caption\":\"cantalupe\"},\"sameAs\":[\"http:\\\/\\\/blog.cantalupe.com.ar\"],\"url\":\"https:\\\/\\\/blog.cantalupe.com.ar\\\/en\\\/author\\\/cantalupe\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u00bfQu\u00e9 son los manuales de marca? - Cantalupe Blog","description":"En el mundo del branding, los manuales de marca son piedras angulares, y entre ellos, el manual del logo juega un papel crucial.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.cantalupe.com.ar\/en\/que-son-los-manuales-de-marca\/","og_locale":"en_US","og_type":"article","og_title":"\u00bfQu\u00e9 son los manuales de marca?","og_description":"En el mundo del branding, los manuales de marca son piedras angulares, y entre ellos, el manual del logo juega un papel crucial.\u00a0","og_url":"https:\/\/blog.cantalupe.com.ar\/en\/que-son-los-manuales-de-marca\/","og_site_name":"Cantalupe Blog","article_published_time":"2023-12-06T19:36:39+00:00","article_modified_time":"2024-07-25T14:49:47+00:00","og_image":[{"width":847,"height":480,"url":"https:\/\/blog.cantalupe.com.ar\/wp-content\/uploads\/2023\/12\/manual-de-marca-cantalupe.jpg","type":"image\/jpeg"}],"author":"cantalupe","twitter_card":"summary_large_image","twitter_misc":{"Written by":"cantalupe","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.cantalupe.com.ar\/que-son-los-manuales-de-marca\/#article","isPartOf":{"@id":"https:\/\/blog.cantalupe.com.ar\/que-son-los-manuales-de-marca\/"},"author":{"name":"cantalupe","@id":"https:\/\/blog.cantalupe.com.ar\/#\/schema\/person\/6f3ec15d039f6bfd8dd1e7e6f689bb0e"},"headline":"\u00bfQu\u00e9 son los manuales de marca?","datePublished":"2023-12-06T19:36:39+00:00","dateModified":"2024-07-25T14:49:47+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.cantalupe.com.ar\/que-son-los-manuales-de-marca\/"},"wordCount":505,"commentCount":0,"publisher":{"@id":"https:\/\/blog.cantalupe.com.ar\/#organization"},"image":{"@id":"https:\/\/blog.cantalupe.com.ar\/que-son-los-manuales-de-marca\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.cantalupe.com.ar\/wp-content\/uploads\/2023\/12\/manual-de-marca-cantalupe.jpg","keywords":["branding","dise\u00f1o","manual de estilos","manual de marca","munual de logo"],"articleSection":["Branding","Dise\u00f1o Gr\u00e1fico","General"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.cantalupe.com.ar\/que-son-los-manuales-de-marca\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.cantalupe.com.ar\/que-son-los-manuales-de-marca\/","url":"https:\/\/blog.cantalupe.com.ar\/que-son-los-manuales-de-marca\/","name":"\u00bfQu\u00e9 son los manuales de marca? - Cantalupe Blog","isPartOf":{"@id":"https:\/\/blog.cantalupe.com.ar\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.cantalupe.com.ar\/que-son-los-manuales-de-marca\/#primaryimage"},"image":{"@id":"https:\/\/blog.cantalupe.com.ar\/que-son-los-manuales-de-marca\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.cantalupe.com.ar\/wp-content\/uploads\/2023\/12\/manual-de-marca-cantalupe.jpg","datePublished":"2023-12-06T19:36:39+00:00","dateModified":"2024-07-25T14:49:47+00:00","description":"En el mundo del branding, los manuales de marca son piedras angulares, y entre ellos, el manual del logo juega un papel crucial.\u00a0","breadcrumb":{"@id":"https:\/\/blog.cantalupe.com.ar\/que-son-los-manuales-de-marca\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.cantalupe.com.ar\/que-son-los-manuales-de-marca\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.cantalupe.com.ar\/que-son-los-manuales-de-marca\/#primaryimage","url":"https:\/\/blog.cantalupe.com.ar\/wp-content\/uploads\/2023\/12\/manual-de-marca-cantalupe.jpg","contentUrl":"https:\/\/blog.cantalupe.com.ar\/wp-content\/uploads\/2023\/12\/manual-de-marca-cantalupe.jpg","width":847,"height":480,"caption":"manual-de-marca-cantalupe"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.cantalupe.com.ar\/que-son-los-manuales-de-marca\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/blog.cantalupe.com.ar\/"},{"@type":"ListItem","position":2,"name":"\u00bfQu\u00e9 son los manuales de marca?"}]},{"@type":"WebSite","@id":"https:\/\/blog.cantalupe.com.ar\/#website","url":"https:\/\/blog.cantalupe.com.ar\/","name":"Cantalupe Blog","description":"Technology that Empowers Businesses","publisher":{"@id":"https:\/\/blog.cantalupe.com.ar\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.cantalupe.com.ar\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blog.cantalupe.com.ar\/#organization","name":"Cantalupe Blog","url":"https:\/\/blog.cantalupe.com.ar\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.cantalupe.com.ar\/#\/schema\/logo\/image\/","url":"https:\/\/blog.cantalupe.com.ar\/wp-content\/uploads\/2023\/02\/logoCantalupe.jpeg","contentUrl":"https:\/\/blog.cantalupe.com.ar\/wp-content\/uploads\/2023\/02\/logoCantalupe.jpeg","width":1364,"height":266,"caption":"Cantalupe Blog"},"image":{"@id":"https:\/\/blog.cantalupe.com.ar\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/agenciacantalupe\/"]},{"@type":"Person","@id":"https:\/\/blog.cantalupe.com.ar\/#\/schema\/person\/6f3ec15d039f6bfd8dd1e7e6f689bb0e","name":"cantalupe","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/279de26d027816c4c304b434760fc132ada62f929d27f7228ad76d42003274ca?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/279de26d027816c4c304b434760fc132ada62f929d27f7228ad76d42003274ca?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/279de26d027816c4c304b434760fc132ada62f929d27f7228ad76d42003274ca?s=96&d=mm&r=g","caption":"cantalupe"},"sameAs":["http:\/\/blog.cantalupe.com.ar"],"url":"https:\/\/blog.cantalupe.com.ar\/en\/author\/cantalupe\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.cantalupe.com.ar\/en\/wp-json\/wp\/v2\/posts\/883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.cantalupe.com.ar\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.cantalupe.com.ar\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.cantalupe.com.ar\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.cantalupe.com.ar\/en\/wp-json\/wp\/v2\/comments?post=883"}],"version-history":[{"count":11,"href":"https:\/\/blog.cantalupe.com.ar\/en\/wp-json\/wp\/v2\/posts\/883\/revisions"}],"predecessor-version":[{"id":896,"href":"https:\/\/blog.cantalupe.com.ar\/en\/wp-json\/wp\/v2\/posts\/883\/revisions\/896"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.cantalupe.com.ar\/en\/wp-json\/wp\/v2\/media\/887"}],"wp:attachment":[{"href":"https:\/\/blog.cantalupe.com.ar\/en\/wp-json\/wp\/v2\/media?parent=883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.cantalupe.com.ar\/en\/wp-json\/wp\/v2\/categories?post=883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.cantalupe.com.ar\/en\/wp-json\/wp\/v2\/tags?post=883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}